Fashion Work || 小众品牌必修单
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第二期 Fashion English来啦，接到一些小伙伴的反馈说对这样的话题很感兴趣，其实相信大家看到类似品牌推荐的内容已经审美疲劳了，而很多品牌其实并不贴近我们生活，大家也许更愿意去买一些快销品牌，在品质上也更能直观感受到，所以在这里分享更多的是一些品牌理念和价值，还有自己的穿搭经验 好啦 ，第二期就从我们环保至上的品牌——reformation开始来说一说，衣料背后的故事吧
先来认识一下品牌的overview～REF2017发布的新一季单品，cool girl里带着一丝“杀手不太冷”的清冷调Yael Aflalo，reformation品牌的创始人，曾经为城市旅行者(Urban Outfitters)品牌设计服装，现在经营着自有品牌Reformation,虽然REF自09年便已经成立，但是设计师称在早前为Urban Outfitters设计服装时，都是用矿物燃料制造的
”limited-edition ：限量版high-end limited-edition items 高档限量版商品headquarters：总部garments：服装garment factory 服装厂，成衣工厂sustainable methods and materials 可持续发展的方法和材料Increasingly, architects are designing 'green' energy-efficient buildings, using sustainablematerials and methods
而且，他们正越来越多地采用可持续材料和方法来设计“绿色”环保建筑
sourcevi
发源，起源；寻求来源：to source for information 寻求信息来源incorporating better practices 实行更好的实践This approach enables employees to better track to-do lists and manage deadlines while incorporating best practices and knowledge from across the organization
这种方法使雇员可以从整个企业汲取最佳实践和知识，同时更好地跟踪待办事项列表、管理任务期限
fraction of :部分Their economy is still a fraction of ours
他们的经济仍然是我们的一部分
conventional fashion:传统的时尚 通常，一个衣柜里的衣服材料无外乎涤纶(Polyester)、腈纶(acrylic)、尼龙(nylon)或氨纶(spandex)，它们全部都是石油工业产品，在它们分解时，会释放很多化学物质，并需要很多年才可以生物降解，数据表明，棉制品并不环保
一件棉衬衫需要700加仑的水才能生产出来，尽管棉花作物仅占用世界2
5%的耕地资源，然而棉花作物却要消耗掉世界25%的杀虫剂
REF约65%的设计服装都使用可持续性材料制成;另有15%使用纺织品公司的过期材料;剩下的则从废品站(rag houses)回收而来
甚至衣架和包装都是使用100%回收材料制成 REF一个旨在绿化时尚产业还不丢掉风格的时尚品牌
而她的理念是We make killer clothes that don’t kill the environmentDesign Reformation’s design mission is to make effortless silhouettes that celebrate the feminine figure
The design process starts with us thinking about what we really want to wear
Most fashion is designed 12-18 months before it’s releasedeffortless silhouettes:毫不费力的轮廓剪裁feminine figure：女性形象在这样需要长达12至18个月设计周期最后发布的品牌在选材上难免需要克服更多的细节 We believe the perfect fit is the most important part of our clothes
We spend hours fitting on different bodies and have a meticulous approach to our fits
Our main range is fit on multiple women that are between 5′6 and 5′10
We also launched a petites collection designed for ladies 5′4 and under, as well as a collection specially designed to fit women with a full C-DD cup
These capsules based on body types are just the first steps in our quest to make sure women of many shapes and sizes can wear Ref (and look damn good doing it)
A Perfect Fit： 完美胜任 ; 超身型 ; 完美结合perfect boby fit for life： 但我不能接受没有尝试 ; 但我不能接受不尝试 ; 我可以接受失败的It seems to be a perfect fit： 看起来很合身
meticulous英 [mə'tɪkjələs] 美 [mə'tɪkjələs] adj
一丝不苟的；小心翼翼的；拘泥小节的M: What's your main range? M：你们的主要经营范围是什么？5′6 and 5′105英尺6英寸和5英尺10英寸petites：n
娇小尺码；小码服装；娇小型女士服饰petites collection designed小码服装系列设计She said:"When I can afford it I want to enlarge my breasts from a C-cup to a DD, change the shape of my nose and I want to make my ears pointed like an elf
等我有能力支付手术费用了，我要做丰胸手术，改变我鼻子的形状，而且我想要跟精灵一样竖起来的耳朵
in our quest for 在我们的追求 ; 在我们寻求 ; 我们寻求 而在风格设计上，REF更偏向于少女风的美式复古小俏皮，不论是从朝九晚五的上班族穿搭还是度假风的飘逸不用花脑子的one piece，风格可以说延展度非常高，即使没有任何首饰的点缀也不会显得过于单调，所以从 TaylorSwift， 超模 Rosie，以及老板 KK，都是她的忠爱粉，而最最重要的是她的环保理念和亲民的价格，让每一件穿上的衣服都有了她的态度Vintage & DeadstockAbout 15% of our fabrics are vintage or deadstock, which means we give a second life to fabric that may be destined for the landfill
deadstock：轻巧的destined for the landfill 运往垃圾填埋场设计师利用旧衣服“复制”出样衣，利用回收的风格相近的旧裙子重新剪裁，让布料获得重生以符合自己的原创设计
TencelWe think Tencel is the holy grail of fabrics
Made by Austrian company Lenzing, Tencel is a semi-synthetic fiber with properties almost identical to cotton
It’s part of the Rayon family, made from renewable plant materials
Tencel：天丝棉Holy Grail 圣杯 ; 必杀技semi-synthetic fiber：半合成纤维identical to：同样的；和…相同renewable plant materials
可再生植物材料
China is a large agricultural country and has abundant biomass wastes resources, such as plantstraw, grain husk, which can provide us with renewable materials
我国是一个农业大国，拥有丰富的生物质废弃物资源，如植物秸秆、稻壳麦麸等，可转化为一种新的能源
RefScale At Reformation we think about all the costs in creating fashion—not just the price tag
RefScale tracks our environmental footprint by adding up the pounds of carbon dioxide emitted and gallons of water we use, and pounds of waste we generate
Then we calculate how Reformation’s products help reduce these impacts compared with most clothes bought in the US
We share this information on every product page of our website and tell you exactly what impact each garment has on the environment
This way we all get to see the total cost of fashion so you can make empowered choices, and we can keep creating better solutions when it comes to making clothes
tracks footprint : 循着
的足迹看看媒体对其报道：Social Goods | Fast Fashion Gets Eco-Friendly, The Vegan Leather BoomThis week, Reformation leads the sustainable fast-fashion movement, while the vegan leather market anticipates a surge in popularity
vegan leather人造皮革a surge in popularity人气激增Driven by the recession and one of the largest incoming freshman classes in the nation's history, the business major is experiencing a surge in popularity among students
由于受到经济衰退与规模达到国内史上新高的新生潮影响，商科专业在学子们中的人气猛涨
Reformation campaign image | Source: FacebookReformation is Bringing Sustainable Fast Fashion Closer to Reality(Digiday)"Sustainability, for Reformation, is a lot less focused on the message and more on what a holistic approach looks like — from reacting to how much inventory is needed, to how much water is used in the factory, to how much time and energy is used transporting goods
"Innovations In Vegan 'Leather' Means Global Market Will Hit $85 Billion by 2025 (Plant Based News)"Animal right laws in several countries have become a major hurdle for natural leather manufacturers
Growing awareness among consumers regarding animal killings mainly owing to the programs run by organizations such as PETA, PAWS & WWF has played a major role in increasing demand for other alternatives
"Zara and H&M Back In-Store Recycling to Tackle Throwaway Culture(The Guardian)"It’s part of the wider communication campaign to consumers to say – whether it’s re-wearable or not, whether it’s returned in store, to charity shops or textile banks – clothing can be recycled
"Your Organic Cotton T-Shirt Might be Worse for the Environment Than Regular Cotton (Quartz)"It will take about 290 gallons of water to grow enough conventional, high-yield cotton to produce a t-shirt
To grow the same amount of organic cotton for a t-shirt, requires about 660 gallons of water
"holistic approach整体分析，整体研究inventory：存货major hurdle ：主要的障碍pose major technological hurdle 有着很大的技术难度growing awareness越来越了解a growing awareness of 越来越了解owing g to 由于 ; 因……的缘故high-yield：高产的 从报道中可以了解到zara&HM开始启用了旧衣回收的快时尚商业模式文化，而传统的棉质产品在生产过程中对环境的危害比同样生产有机棉的危害要降低很多 OOTD：REF中有很多印花以及格子元素，这里只是一个搭配参考，如果将浅色系两个元素相配，看上去反而会显得凌乱没有重点，而深色能更好调和这一平衡，类似单品色系都可以，鞋子是everlane的橘色小羊皮，非常百搭舒服，整体也有更和谐的点缀
最后有感兴趣的可以搜索reformation的官网，点击阅读全文🔗最后祝大家周末愉快，喜欢这期推送不要忘了点赞转发哦，一起在分享中学习fashion work
第二期 Fashion English来啦，接到一些小伙伴的反馈说对这样的话题很感兴趣，其实相信大家看到类似品牌推荐的内容已经审美疲劳了，而很多品牌其实并不贴近我们生活，大家也许更愿意去买一些快销品牌，在品质上也更能直观感受到，所以在这里分享更多的是一些品牌理念和价值，还有自己的穿搭经验 好啦 ，第二期就从我们环保至上的品牌——reformation开始来说一说，衣料背后的故事吧
先来认识一下品牌的overview～REF2017发布的新一季单品，cool girl里带着一丝“杀手不太冷”的清冷调Yael Aflalo，reformation品牌的创始人，曾经为城市旅行者(Urban Outfitters)品牌设计服装，现在经营着自有品牌Reformation,虽然REF自09年便已经成立，但是设计师称在早前为Urban Outfitters设计服装时，都是用矿物燃料制造的
”limited-edition ：限量版high-end limited-edition items 高档限量版商品headquarters：总部garments：服装garment factory 服装厂，成衣工厂sustainable methods and materials 可持续发展的方法和材料Increasingly, architects are designing 'green' energy-efficient buildings, using sustainablematerials and methods
而且，他们正越来越多地采用可持续材料和方法来设计“绿色”环保建筑
sourcevi
发源，起源；寻求来源：to source for information 寻求信息来源incorporating better practices 实行更好的实践This approach enables employees to better track to-do lists and manage deadlines while incorporating best practices and knowledge from across the organization
这种方法使雇员可以从整个企业汲取最佳实践和知识，同时更好地跟踪待办事项列表、管理任务期限
fraction of :部分Their economy is still a fraction of ours
他们的经济仍然是我们的一部分
conventional fashion:传统的时尚 通常，一个衣柜里的衣服材料无外乎涤纶(Polyester)、腈纶(acrylic)、尼龙(nylon)或氨纶(spandex)，它们全部都是石油工业产品，在它们分解时，会释放很多化学物质，并需要很多年才可以生物降解，数据表明，棉制品并不环保
一件棉衬衫需要700加仑的水才能生产出来，尽管棉花作物仅占用世界2
5%的耕地资源，然而棉花作物却要消耗掉世界25%的杀虫剂
REF约65%的设计服装都使用可持续性材料制成;另有15%使用纺织品公司的过期材料;剩下的则从废品站(rag houses)回收而来
甚至衣架和包装都是使用100%回收材料制成 REF一个旨在绿化时尚产业还不丢掉风格的时尚品牌
而她的理念是We make killer clothes that don’t kill the environmentDesign Reformation’s design mission is to make effortless silhouettes that celebrate the feminine figure
The design process starts with us thinking about what we really want to wear
Most fashion is designed 12-18 months before it’s releasedeffortless silhouettes:毫不费力的轮廓剪裁feminine figure：女性形象在这样需要长达12至18个月设计周期最后发布的品牌在选材上难免需要克服更多的细节 We believe the perfect fit is the most important part of our clothes
We spend hours fitting on different bodies and have a meticulous approach to our fits
Our main range is fit on multiple women that are between 5′6 and 5′10
We also launched a petites collection designed for ladies 5′4 and under, as well as a collection specially designed to fit women with a full C-DD cup
These capsules based on body types are just the first steps in our quest to make sure women of many shapes and sizes can wear Ref (and look damn good doing it)
A Perfect Fit： 完美胜任 ; 超身型 ; 完美结合perfect boby fit for life： 但我不能接受没有尝试 ; 但我不能接受不尝试 ; 我可以接受失败的It seems to be a perfect fit： 看起来很合身
meticulous英 [mə'tɪkjələs] 美 [mə'tɪkjələs] adj
一丝不苟的；小心翼翼的；拘泥小节的M: What's your main range? M：你们的主要经营范围是什么？5′6 and 5′105英尺6英寸和5英尺10英寸petites：n
娇小尺码；小码服装；娇小型女士服饰petites collection designed小码服装系列设计She said:"When I can afford it I want to enlarge my breasts from a C-cup to a DD, change the shape of my nose and I want to make my ears pointed like an elf
等我有能力支付手术费用了，我要做丰胸手术，改变我鼻子的形状，而且我想要跟精灵一样竖起来的耳朵
in our quest for 在我们的追求 ; 在我们寻求 ; 我们寻求 而在风格设计上，REF更偏向于少女风的美式复古小俏皮，不论是从朝九晚五的上班族穿搭还是度假风的飘逸不用花脑子的one piece，风格可以说延展度非常高，即使没有任何首饰的点缀也不会显得过于单调，所以从 TaylorSwift， 超模 Rosie，以及老板 KK，都是她的忠爱粉，而最最重要的是她的环保理念和亲民的价格，让每一件穿上的衣服都有了她的态度Vintage & DeadstockAbout 15% of our fabrics are vintage or deadstock, which means we give a second life to fabric that may be destined for the landfill
deadstock：轻巧的destined for the landfill 运往垃圾填埋场设计师利用旧衣服“复制”出样衣，利用回收的风格相近的旧裙子重新剪裁，让布料获得重生以符合自己的原创设计
TencelWe think Tencel is the holy grail of fabrics
Made by Austrian company Lenzing, Tencel is a semi-synthetic fiber with properties almost identical to cotton
It’s part of the Rayon family, made from renewable plant materials
Tencel：天丝棉Holy Grail 圣杯 ; 必杀技semi-synthetic fiber：半合成纤维identical to：同样的；和…相同renewable plant materials
可再生植物材料
China is a large agricultural country and has abundant biomass wastes resources, such as plantstraw, grain husk, which can provide us with renewable materials
我国是一个农业大国，拥有丰富的生物质废弃物资源，如植物秸秆、稻壳麦麸等，可转化为一种新的能源
RefScale At Reformation we think about all the costs in creating fashion—not just the price tag
RefScale tracks our environmental footprint by adding up the pounds of carbon dioxide emitted and gallons of water we use, and pounds of waste we generate
Then we calculate how Reformation’s products help reduce these impacts compared with most clothes bought in the US
We share this information on every product page of our website and tell you exactly what impact each garment has on the environment
This way we all get to see the total cost of fashion so you can make empowered choices, and we can keep creating better solutions when it comes to making clothes
tracks footprint : 循着
的足迹看看媒体对其报道：Social Goods | Fast Fashion Gets Eco-Friendly, The Vegan Leather BoomThis week, Reformation leads the sustainable fast-fashion movement, while the vegan leather market anticipates a surge in popularity
vegan leather人造皮革a surge in popularity人气激增Driven by the recession and one of the largest incoming freshman classes in the nation's history, the business major is experiencing a surge in popularity among students
由于受到经济衰退与规模达到国内史上新高的新生潮影响，商科专业在学子们中的人气猛涨
Reformation campaign image | Source: FacebookReformation is Bringing Sustainable Fast Fashion Closer to Reality(Digiday)"Sustainability, for Reformation, is a lot less focused on the message and more on what a holistic approach looks like — from reacting to how much inventory is needed, to how much water is used in the factory, to how much time and energy is used transporting goods
"Innovations In Vegan 'Leather' Means Global Market Will Hit $85 Billion by 2025 (Plant Based News)"Animal right laws in several countries have become a major hurdle for natural leather manufacturers
Growing awareness among consumers regarding animal killings mainly owing to the programs run by organizations such as PETA, PAWS & WWF has played a major role in increasing demand for other alternatives
"Zara and H&M Back In-Store Recycling to Tackle Throwaway Culture(The Guardian)"It’s part of the wider communication campaign to consumers to say – whether it’s re-wearable or not, whether it’s returned in store, to charity shops or textile banks – clothing can be recycled
"Your Organic Cotton T-Shirt Might be Worse for the Environment Than Regular Cotton (Quartz)"It will take about 290 gallons of water to grow enough conventional, high-yield cotton to produce a t-shirt
To grow the same amount of organic cotton for a t-shirt, requires about 660 gallons of water
"holistic approach整体分析，整体研究inventory：存货major hurdle ：主要的障碍pose major technological hurdle 有着很大的技术难度growing awareness越来越了解a growing awareness of 越来越了解owing g to 由于 ; 因……的缘故high-yield：高产的 从报道中可以了解到zara&HM开始启用了旧衣回收的快时尚商业模式文化，而传统的棉质产品在生产过程中对环境的危害比同样生产有机棉的危害要降低很多 OOTD：REF中有很多印花以及格子元素，这里只是一个搭配参考，如果将浅色系两个元素相配，看上去反而会显得凌乱没有重点，而深色能更好调和这一平衡，类似单品色系都可以，鞋子是everlane的橘色小羊皮，非常百搭舒服，整体也有更和谐的点缀
最后有感兴趣的可以搜索reformation的官网，点击阅读全文🔗最后祝大家周末愉快，喜欢这期推送不要忘了点赞转发哦，一起在分享中学习fashion work
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