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Nike Kobe 9 Elite High 'What The?'

A vibrant collage of colourways from previous Kobe IX releases

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Nike KD18 'Pure Platinum'

Coveted. Eye-catching. Cool under fire. KD plays just like platinum

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LeBron 21 Prime 96

Inspired by the Nike Air Diamond Turf 96, worn by Prime Time during his heyday

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Anthony Edwards 1 Low '404 Day'

Lace up in the style of one of the game's emerging superstars

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Celebrate the players that fully immerse themselves on the court and in the paint.

Nike KD18 'Pure Platinum'

Coveted. Eye-catching. Cool under fire. KD plays just like platinum

LeBron 21 Prime 96

Inspired by the Nike Air Diamond Turf 96, worn by Prime Time during his heyday

Nike G.T. Cut 3 'Jewell Loyd' PER

Inspired by Jewell’s on-court creativity with digitally hand-painted kaleidoscopic colours

Anthony Edwards 1 Low '404 Day'

Lace up in the style of one of the game's emerging superstars

Nike Book 1

Honouring Kobe's legacy and the competitive edge he brought to every game

Puma MB.04 Collection

Designed to be as disruptive and bold as LaMelo himself

Nike KD18

Move with ease and fluidity

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Pro:Direct Basketball - The World's Largest Online Basketball Store

Welcome to Pro:Direct Basketball—where the court is more than hardwood, it’s history. This is where legends rise, where the clock winds down and pressure becomes poetry. Where LeBron James chased down Iguodala and the whole world held its breath. Where “Cleveland, this is for you” still rings out like a gospel.

This is basketball in its purest form. Not just the game, but the grind. Not just the kit, but the culture. And at Pro:Direct Basketball, we’ve built our house around that fire. For the players who stay late after practice. For the fans who know the box score before the box is even open. For the dreamers who saw The King come straight out of St. Vincent-St. Mary’s and believed it could be them too.

We’ve got what you need to live the game. Basketball shoes from Nike, adidas, Jordan, Under Armour and more—trusted by MVPs, tested by time. From LeBron’s signature line built for power and precision, to the slick control of Hardens, every pair is designed to match the way you move. Explosive take-offs, lockdown cuts, smooth landings—this is footwear that performs under pressure.

Our basketball clothing is just as locked-in. From sweat-wicking training kits to pro-fit jerseys, this is gear that moves with you—through drills, dunks, and double OT. Layer up with compression wear for focus, or rep your team with official NBA jerseys from both coasts. Whether you're rocking that Lakers purple and gold or showing love to the Bucks, Celtics, or Warriors—we keep you covered in fit and fire.

Off the court, the game moves different—but it never stops. The swagger stays, the mindset stays, the statement just shifts. This is where the tunnel becomes the runway, and every step is still about control. From Air Jordans—silhouettes soaked in basketball legacy—to Nike Dunks that dropped on the streets and never looked back, to adidas Forum Lows that bring old-school heat with modern edge, these aren’t just sneakers. They’re signals. You’ve got taste, you’ve got presence, and you don’t need a jersey to prove it. 

So lace up. Lock in. Pickup that Basketball. Pro:Direct Basketball is here to elevate your game, fuel your mindset, and keep you moving like the greats—past, present, and next.

Play like a legend. Shop like a pro. Welcome to Pro:Direct Basketball. The court’s always open.